"...self-publishing is growing and converging with traditional publishing."
John Makinson, Penguin CEO
Last year Penguin was the first conventional publisher to launch its own self-publishing service, Book Country, and they've followed that landmark venture with the acquisition of Author Solutions, a self-publishing firm .... Author Solutions also partners with about six other houses - Thomas Nelson and Hay House among them - to provide "white label" self-publishing services...
Amanda Hocking wrote 17 novels in her spare time and in 2010 she began selling them as e-books. My March 2011, she had sold over a million copies of her nine books and earned two million from sales. (Wikipedia)