Being a writer is a tough slog. I think most of us would agree that what we really want is to have written. The process of writing is hard, even tedious. What we want is a letter from an editor accepting a completed project for publication. It is a major challenge to motivate and trick ourselves into doing the work it takes to get to the goal. One writer said that the key to success as a writer is KBOC – Keep Butt On Chair. I am working on a project right now that has been on my heart for months, and I still think it will be a miracle if I stay on task and finish it, despite the fact that it nags at me every minute that I am not working on it.
Some people think miracles only happen when five thousand people are fed with a little bit of bread and fish, or when a man born blind can suddenly see. I think God works another kind of miracle. The early Christian writer Irenaeus wrote, “The glory of God is a human being fully alive.” I believe God works miracles that bring us to that state of being fully alive, and I believe they happen in many walks of life, including writing.
Recently my husband and I faced our biggest challenge so far with our sailboat. The auxiliary diesel engine would not work, and we were outside the US in a place where we had no idea how to find a reliable diesel mechanic to help us. We concluded that we had to sail our boat back to the US, a very long voyage, without the engine, just like Columbus or Magellan did. Larry asked me one day, “Do you think we could sail this boat back without the engine?” and I replied, “Well, it is a sailboat, after all.”
Larry’s question was not idle or silly. One reason we have an auxiliary engine is that there are situations in which it is very difficult to maneuver under sail alone. We had always used our engine to get in and out of anchorages or to avoid the necessity of sail management during a storm. Without an engine we could not go into anchorages with tricky entrances, and we would not be able to douse the sails and turn on the engine if a storm arose.
We also needed our engine to charge our batteries. We needed electricity to run our electronic charts and our auto-pilot. Without electronic charts, we had to read positions from a handheld GPS, chart them on paper charts, and draw our course with a pencil. Without the auto-pilot, we had to steer manually 24 hours a day, trading positions at the helm every 2 hours.
Finally, we had always used the engine when cruising after dark. We had made round-the-clock passages before, but always with the engine and auto-pilot. None of our overnights had been longer than 50 hours, but this voyage would be six days under sail without an engine or an auto-pilot.
It was hard to convince ourselves to begin. It was a lot like sitting down to write and discovering sixteen things we needed to do before beginning the real task. We waited through one weather window by convincing ourselves it was too short. We waited through two days of the next weather window by convincing ourselves there was not enough wind. Unlike a writing project, we truly could not stop after we started, but like a writing project, we were beset with challenges to our successful completion. There was too much wind, or too little. An unanticipated current coupled with a lack of wind drove us south when we wanted to go north. We were battered by tempestuous seas, torrential downpours, and a wild ride in the Gulf Stream. We had to use every sailing skill we had ever learned or even heard of before we arrived at our destination. Was it a miracle that we arrived safely where we wanted to go?
I think it is exactly the same kind of miracle that happens when I finally complete a writing project and send it off to the editor I hope will love it. Before we departed on this voyage, we stood on the aft deck and prayed Psalm 62. This Psalm opens with these words:
For God alone my soul waits in silence;
from him comes my salvation.
He alone is my rock and my salvation,
my fortress; I shall never be shaken.
We relied on God throughout our voyage. He kept the promise Jesus made to his followers as he ascended into heaven, saying, “I am with you always, to the end of the age.” We prayed at the end of each day, and we prayed through our troubles. When we looked up at a roiling wall of clouds filled with lightning and thunder, we prayed for courage. When we couldn’t figure out how to prevent ourselves from drifting onto a shallow bank, we prayed for guidance. When we had exhausted every skill we knew and still had not solved our problem, we prayed. We did not receive any ecstatic visions nor were we suddenly lifted out of our troubles. Instead, God nudged us in a more fruitful direction. He led us to rethink the obvious and see what was not obvious before.
It was a lot like helping a baby learn to walk. When the baby falls down, Mother doesn’t run every time and pick the baby up. Instead, she encourages him to laugh and try again. This is what God did for us, and like the baby, we learned and grew in the process.
The same thing happens when I write. God doesn’t write the piece for me. He doesn’t dictate the words. He inspires me to use to the fullest every gift he has given me. Then, after I have exhausted my gifts and my skills, he leads me one step further. I grow and mature, and like the baby learning to walk, I gain confidence and competence. I become more than I was when I started.
If anyone asked us now what was the best part of our trip this year, I would answer, “The voyage home.” We embarked on that passage due to a problem we could not solve, but making that passage blessed us in ways we could never have anticipated. We learned things we would never have learned if everything had continued to work as expected. It took God’s surprise to yank us out of our comfort zone so we could grow up as sailors. I think it is a miracle when God leads us to use his gifts to exhaustion and then, after we realize we must depend on him, he takes us forward to his wonderful surprise. He leads us to come fully alive.
That is what happens when I write, too. Some projects take me way beyond my comfort zone as a writer. I fidget. I check my email. I remember that I didn’t put cinnamon on my grocery list. I know I need to wade into my writing project, but it is hard. I see my goal, just as we could look at our charts and see our sailing destination, but I don’t see how to get there, just as we could not initially see how to escape a powerful current. I need to pray Psalm 62 and truly wait on the Lord. My own abilities are used up. I have stretched myself as far as I can go. If God wants me to write this project, then he will have to lead me. Like the baby learning to walk, I have fallen down, but like the encouraging mother, God calls my name and says, “Look here. Come to me!”
Katherine Harms
www.katherineharms.com
Monday, July 12, 2010
Writers Group - Thursday
Wednesday, June 23, 2010
An Evening of Poetry
Eat, Drink, and Be Merry: An Evening of Poetry
Monday, August 2nd
Readings begin at 7 p.m.
The Vineyard Wine Bar
142 N. Washington St.
Havre de Grace, MD 21078
443-502-2551
Join us for readings of original work by members of the Harford Poetry and Literary Society, and the mid-day poetry group, Lunchlines.
Many thanks to The Vineyard Wine Bar; the Cecil County Arts Council and the Elkton Arts Center; and the poetry groups, Lunchlines, and the Harford Poetry and Literary Society.
http://vineyardwinebar.com/
http://www.cecilcountyartscouncil.org/
http://lunchlines2010.blogspot.com/2010/03/lunchlines.html
http://harfordpoetrysociety.org/
Monday, August 2nd
Readings begin at 7 p.m.
The Vineyard Wine Bar
142 N. Washington St.
Havre de Grace, MD 21078
443-502-2551
Join us for readings of original work by members of the Harford Poetry and Literary Society, and the mid-day poetry group, Lunchlines.
Many thanks to The Vineyard Wine Bar; the Cecil County Arts Council and the Elkton Arts Center; and the poetry groups, Lunchlines, and the Harford Poetry and Literary Society.
http://vineyardwinebar.com/
http://www.cecilcountyartscouncil.org/
http://lunchlines2010.blogspot.com/2010/03/lunchlines.html
http://harfordpoetrysociety.org/
Tuesday, June 15, 2010
Choosing Plan B - A Prescription For Hope & Healing
Plan B - What Do You Do When God Doesn’t Show Up The Way You Thought He Would?
By Pete Wilson
Wracked by feelings of despair? Fear? Panic? Overcome by hurt, doubt and anger? Need help deciding what to do in your life? Are you a Christian who feels as if God has deserted you? Author Pete Wilson, the pastor of Cross Point Church in Nashville has written a book that offers help and encouragement to those of us who feel all alone and overwhelmed.
Change, both good and not so good, is a constant in nearly everyone’s life and can leave one reeling (if life never disappoints you probably don’t need this book). Things, people and places we take for granted can change in the blink of an eye. Jobs are lost, people get sick, friends and family can turn their back on us, money disappears and divorces happen every day to millions of people. Some see themselves merely as disappointed victims, but Pastor Wilson suggests that change can equal opportunity if only we can change our thinking. “God is still with you. And things will turn around, one way or another. Maybe not the way you planned. Maybe not the way you assumed God would handle it. Maybe not even the way you hope. But you will see God’s hand at work – if not in your circumstances, then in your heart.” (page 22)
Perhaps choosing Plan B is the smartest plan of all.
Note: This book was provided to me by the publisher, Thomas Nelson, for review purposes. This review is my opinion of the book.
By Pete Wilson
Wracked by feelings of despair? Fear? Panic? Overcome by hurt, doubt and anger? Need help deciding what to do in your life? Are you a Christian who feels as if God has deserted you? Author Pete Wilson, the pastor of Cross Point Church in Nashville has written a book that offers help and encouragement to those of us who feel all alone and overwhelmed.
Change, both good and not so good, is a constant in nearly everyone’s life and can leave one reeling (if life never disappoints you probably don’t need this book). Things, people and places we take for granted can change in the blink of an eye. Jobs are lost, people get sick, friends and family can turn their back on us, money disappears and divorces happen every day to millions of people. Some see themselves merely as disappointed victims, but Pastor Wilson suggests that change can equal opportunity if only we can change our thinking. “God is still with you. And things will turn around, one way or another. Maybe not the way you planned. Maybe not the way you assumed God would handle it. Maybe not even the way you hope. But you will see God’s hand at work – if not in your circumstances, then in your heart.” (page 22)
Perhaps choosing Plan B is the smartest plan of all.
Note: This book was provided to me by the publisher, Thomas Nelson, for review purposes. This review is my opinion of the book.
The Sacred Journey by Charles Foster
The Sacred Journey
By Charles Foster
Foreword by Phyllis Tickle
When Jesus said, “Follow me” Peter and Andrew dropped their nets and picked up their feet. Moments later James and John stopped squinting at the sun, hopped out of their boat and heeded the call. Without instruction, baptism, confirmation, repentance, or a supply of weekly envelopes to stuff these first followers began moving. A drop what you are doing, leave the familiar behind, get your feet dirty walk with Jesus.
Author Charles Foster bluntly and forcefully introduces his readers to the “theology of pilgrimage” one of the seven ancient practices of our faith. He shows us what it means to physically seek God and the inherent dangers associated with remaining still. The journeys he describes are varied … walking the Stations of the Cross at your local church or one across town, a trip to an unexplored shrine, or roaming an ancient city. The idea is to see ourselves, our world and others in a new and different way. When we pick ourselves up and experience the unknown we must do so with a willing and open mind and the curiosity of a disciple. The scared journey isn’t about arriving at a specific destination, instead it is the small momentary “ah-ha” moments that take place when we realize we all called to journey … to leave the familiar behind and seek God.
Notice: This book was provided by the publisher for review. The comments are my own.
By Charles Foster
Foreword by Phyllis Tickle
When Jesus said, “Follow me” Peter and Andrew dropped their nets and picked up their feet. Moments later James and John stopped squinting at the sun, hopped out of their boat and heeded the call. Without instruction, baptism, confirmation, repentance, or a supply of weekly envelopes to stuff these first followers began moving. A drop what you are doing, leave the familiar behind, get your feet dirty walk with Jesus.
Author Charles Foster bluntly and forcefully introduces his readers to the “theology of pilgrimage” one of the seven ancient practices of our faith. He shows us what it means to physically seek God and the inherent dangers associated with remaining still. The journeys he describes are varied … walking the Stations of the Cross at your local church or one across town, a trip to an unexplored shrine, or roaming an ancient city. The idea is to see ourselves, our world and others in a new and different way. When we pick ourselves up and experience the unknown we must do so with a willing and open mind and the curiosity of a disciple. The scared journey isn’t about arriving at a specific destination, instead it is the small momentary “ah-ha” moments that take place when we realize we all called to journey … to leave the familiar behind and seek God.
Notice: This book was provided by the publisher for review. The comments are my own.
Sunday, June 13, 2010
No Bad Reviews
_I regularly receive copies of newly released books or books that will be published in the near future. Publishers, PR firms, and authors send books to reviewers to help get the word out and hopefully build an audience. It is estimated that 40,000 books are published each year which means that too many good books can be lost in the shuffle.
_Whenever I receive an ARC (advance readers copy) or galley I can hardly wait to tear open the padded envelope and look inside ... some books are anticipated (I've already been approached with the offer to accept a copy), while others seems to find their way to my door unannounced.
_All are welcome. I am after all a reader and there is nothing like a brand new book to stir the imagination of a compulsive bookworm. Along with the anticipation there is also a heartfelt thank you sent to the author. As a writer, writing instructor and writing coach I know just how difficult it is to capture fleeting ideas and turn them in readable pages of text for waiting readers. I appreciate writers. I enjoy being in the company of writers. I love to hear the story behind the story. I'm always curious about their workday ... do they write first thing in the morning, or when the house is quiet and chances are the telephone won't ring. Details, I love the details of this crazy way of life.
_I've had the privilege of reading books about usury (Popes and Bankers), business (The Women's Small business Start-up Kit), more business (I'll Make You An Offer You Can't Refuse written by former mob boss Michael Franzese), a saint (Saint Patrick), leadership secrets (Leadership Secrets of Hillary Clinton), South of Broad the breathe taking novel by Pat Conroy, sports (James Brown) and more ... books that I might have missed. Books that I can't wait to share with others. I continue to buy books and offer reviews like The Immortal Life of Henrietta Lacks by Rebecca Skloot ... which is the best book I have read in years.
_I am a reader first, but I also view most books and novels through the lens of a writer. Some books grab me from page one and refuse to let go ... Ms. Skoot did that. Occasionally I cannot connect with the book and since all book reviews are selective I have decided that I will not write a bad review. I did that early on and I still regret it. Instead, I simply choose to pass. To allow another reviewer to step forward and find the nugget that I missed. I believe that books are written to be read and my job is to tell you about the ones I've read and enjoyed.
_FTC Full Disclosure mandates that I reveal how the book came into my hands. Be assured if I offer a written review it is because I enjoyed reading the book and want to share it with other readers. Also, I agree not to sell any books I receive for free ... and I do not. Instead, I either keep them or pass them along to others whom I feel will enjoy them. (In the future I will offer these books to interested readers.)
_Whenever I receive an ARC (advance readers copy) or galley I can hardly wait to tear open the padded envelope and look inside ... some books are anticipated (I've already been approached with the offer to accept a copy), while others seems to find their way to my door unannounced.
_All are welcome. I am after all a reader and there is nothing like a brand new book to stir the imagination of a compulsive bookworm. Along with the anticipation there is also a heartfelt thank you sent to the author. As a writer, writing instructor and writing coach I know just how difficult it is to capture fleeting ideas and turn them in readable pages of text for waiting readers. I appreciate writers. I enjoy being in the company of writers. I love to hear the story behind the story. I'm always curious about their workday ... do they write first thing in the morning, or when the house is quiet and chances are the telephone won't ring. Details, I love the details of this crazy way of life.
_I've had the privilege of reading books about usury (Popes and Bankers), business (The Women's Small business Start-up Kit), more business (I'll Make You An Offer You Can't Refuse written by former mob boss Michael Franzese), a saint (Saint Patrick), leadership secrets (Leadership Secrets of Hillary Clinton), South of Broad the breathe taking novel by Pat Conroy, sports (James Brown) and more ... books that I might have missed. Books that I can't wait to share with others. I continue to buy books and offer reviews like The Immortal Life of Henrietta Lacks by Rebecca Skloot ... which is the best book I have read in years.
_I am a reader first, but I also view most books and novels through the lens of a writer. Some books grab me from page one and refuse to let go ... Ms. Skoot did that. Occasionally I cannot connect with the book and since all book reviews are selective I have decided that I will not write a bad review. I did that early on and I still regret it. Instead, I simply choose to pass. To allow another reviewer to step forward and find the nugget that I missed. I believe that books are written to be read and my job is to tell you about the ones I've read and enjoyed.
_FTC Full Disclosure mandates that I reveal how the book came into my hands. Be assured if I offer a written review it is because I enjoyed reading the book and want to share it with other readers. Also, I agree not to sell any books I receive for free ... and I do not. Instead, I either keep them or pass them along to others whom I feel will enjoy them. (In the future I will offer these books to interested readers.)
Don't Just Start a Business -- Start the Right One
Don't Just Start a Business-Start the Right One
By Peri H. Pakroo J.D.,
Author of
The Women's Small Business Start-Up Kit: A Step-by-Step Legal Guide
Most prospective entrepreneurs I meet already know they want to be self-employed, but they're less sure of exactly what kind of business they want to run. (Sorry, "One that makes a lot of money" or "One where I can set my own schedule" are not specific enough answers.) Most people have a general idea of what business they want to start -- say, a yoga studio or a health care consulting business -- but they don't always know the specifics of what will make it a success (more on how to define "success" below).
The truth is, no business idea is ready to go right out of the gate. Every entrepreneur needs to poke and prod their idea to varying degrees and usually tweak it a little (or a lot) before it's ready to launch. But folks new to the worlds of small business often wonder exactly how to go about this.
Here's the nutshell version of the advice I give to my students and clients. At the most fundamental level, every business has two basic elements that will either help it succeed or drag it into the ground: the business idea itself, and whether the owner(s) are well-suited to run it. If either the idea is flawed or the business isn't a good fit for the folks running the show, failure (or at least some serious stagnation) is probably just a matter of time.
Let's look a little more closely at each of these in reverse order, starting with the "you" part of the equation, then looking at the business idea.
What kind of business is a good fit for you?
Here's the easy advice first: The best business for you is generally one in which you have key skills or experience. The more skills you have -- either general business skills like sales or financial management, or skills specific to the business, like software engineering, jewelry making or running a café -- the better you'll be able to handle the key tasks and systems involved in running the business without having to rely on others. And experience in an industry will shorten your learning curve, giving you a head start in figuring out how to turn a profit.
But here's some advice you might not hear as much: Business success isn't just a matter of profits. It's also incredibly important that your business supports the life you want to lead. While some Type A overachievers might disagree, my opinion is your life matters. I think this is especially true for entrepreneurs who are putting in the effort and taking the risks inherent in starting their own venture. Why bother to take this all on if not to nudge (or even shove) your life closer towards your ideal vision?
Remember, you are starting the business, and you get to define what success looks like. For some people, success means big profits, but for plenty of others it means freedom and ample personal time. If you neglect to consider the bigger picture of your life and how the business will serve it, who's going to do it for you? That's right: no one. It's up to you.
There's a tradeoff dynamic here that I think is very helpful to understand: Generally speaking, a business that offers short-term freedom and lower financial risk tends to come at the expense of greater long-term freedom and a higher potential for big profits. For example, starting a simple freelance business with no employees typically involves very little start-up money and allows a lot of personal freedom since you don't have to worry about managing an office or staff. The downside, however, is that the business truly can't run without you. If you take time off, the business essentially shuts down. And this will continue to be true unless and until you transition the business to one with staff (either employees or contractors) that are well managed, requiring policies and systems to be implemented.
Contrast this with a business that is started with a higher investment of both capital and time -- say, a retail store with a couple employees. It will be a more intense start-up experience, involving more money and risk, and a much greater time commitment since it will be essential to train employees well and build systems that will help the business run like a well-oiled machine. But the reward is that in a year or two if things go well and you implemented systems successfully, you'll be able to leave the business in the hands of the employees and managers you cultivated during the intense start-up phase. Hello 4-month (or longer) vacation!
The main point here is to include life planning in your business plan. It's crucial to take the time early on to really examine your vision of your ideal lifestyle, and develop your business so that it fits into that vision. If you're aiming to build an international empire and willing to give your business your all for at least a few years, great! But if you're starting a business in order to get more balance, control, and enjoyment from your life, then you'll need to consciously build a business that supports that.
Is your business idea a good one?
To put it very, very mildly, some business ideas are better than others. As a consultant and teacher I have heard some doozies! Some ideas are truly confounding -- but the good news is that the problem can always be traced back to issues in defining the market.
You've undoubtedly heard all sorts of advice and guidance about "the market." As in, "Know your market." Or, "Target a profitable market." Or, "Make sure there's a market for your business." But what exactly is "the market"? A lot of folks use the term as shorthand for your customer base -- but they're leaving out some important elements.
As I tell my clients and students, your market includes three key components: customers, competition and industry. I actually encourage people to visualize a market like a farmer's market or flea market. To "know that market" means more than knowing who's shopping there, right? You also need to know about the other vendors, and about the general background of the products being sold, like knowing price ranges for collectibles at a flea market or knowing which organic produce sells best at the farmer's market.
So, when developing a business idea, think about these elements:
What customers will you target? What are their buying habits -- for example, do they prefer to shop online or in local retail stores? Are there enough of them and do they spend enough to support your idea?
What competitors will you face? How do their products or services differ from yours? Are they targeting the same customers as you?
What's going on in your industry? Are there trends that your competition isn't taking advantage of that you can?
Be brutally honest when evaluating your business along these lines. If you don't believe there are enough customers to support you, there probably aren't. If there's a ton of strong competition, success may be very difficult -- or at least very expensive -- to achieve. If the industry is constantly changing (as with technology industries), you may find it difficult to keep pace.
Bottom line: There's no substitute for evaluating your business idea by solidly assessing these aspects of its market. And besides careful market analysis, be sure to put conscious thought into the life you want to build by starting a business. By addressing both, you'll vastly boost the chances of finding success on your own terms.
© 2010 Peri H. Pakroo J.D., author of The Women's Small Business Start-Up Kit: A Step-by-Step Legal Guide
Author Bio
Peri Pakroo is a business and communications consultant, specializing in legal and start-up issues for businesses and nonprofits. She has started, participated in, and consulted with start-up businesses for 20 years. She is the author of The Women's Small Business Start-Up Kit (Nolo) and top-selling business books. Her blog is at www.peripakroo.com.
By Peri H. Pakroo J.D.,
Author of
The Women's Small Business Start-Up Kit: A Step-by-Step Legal Guide
Most prospective entrepreneurs I meet already know they want to be self-employed, but they're less sure of exactly what kind of business they want to run. (Sorry, "One that makes a lot of money" or "One where I can set my own schedule" are not specific enough answers.) Most people have a general idea of what business they want to start -- say, a yoga studio or a health care consulting business -- but they don't always know the specifics of what will make it a success (more on how to define "success" below).
The truth is, no business idea is ready to go right out of the gate. Every entrepreneur needs to poke and prod their idea to varying degrees and usually tweak it a little (or a lot) before it's ready to launch. But folks new to the worlds of small business often wonder exactly how to go about this.
Here's the nutshell version of the advice I give to my students and clients. At the most fundamental level, every business has two basic elements that will either help it succeed or drag it into the ground: the business idea itself, and whether the owner(s) are well-suited to run it. If either the idea is flawed or the business isn't a good fit for the folks running the show, failure (or at least some serious stagnation) is probably just a matter of time.
Let's look a little more closely at each of these in reverse order, starting with the "you" part of the equation, then looking at the business idea.
What kind of business is a good fit for you?
Here's the easy advice first: The best business for you is generally one in which you have key skills or experience. The more skills you have -- either general business skills like sales or financial management, or skills specific to the business, like software engineering, jewelry making or running a café -- the better you'll be able to handle the key tasks and systems involved in running the business without having to rely on others. And experience in an industry will shorten your learning curve, giving you a head start in figuring out how to turn a profit.
But here's some advice you might not hear as much: Business success isn't just a matter of profits. It's also incredibly important that your business supports the life you want to lead. While some Type A overachievers might disagree, my opinion is your life matters. I think this is especially true for entrepreneurs who are putting in the effort and taking the risks inherent in starting their own venture. Why bother to take this all on if not to nudge (or even shove) your life closer towards your ideal vision?
Remember, you are starting the business, and you get to define what success looks like. For some people, success means big profits, but for plenty of others it means freedom and ample personal time. If you neglect to consider the bigger picture of your life and how the business will serve it, who's going to do it for you? That's right: no one. It's up to you.
There's a tradeoff dynamic here that I think is very helpful to understand: Generally speaking, a business that offers short-term freedom and lower financial risk tends to come at the expense of greater long-term freedom and a higher potential for big profits. For example, starting a simple freelance business with no employees typically involves very little start-up money and allows a lot of personal freedom since you don't have to worry about managing an office or staff. The downside, however, is that the business truly can't run without you. If you take time off, the business essentially shuts down. And this will continue to be true unless and until you transition the business to one with staff (either employees or contractors) that are well managed, requiring policies and systems to be implemented.
Contrast this with a business that is started with a higher investment of both capital and time -- say, a retail store with a couple employees. It will be a more intense start-up experience, involving more money and risk, and a much greater time commitment since it will be essential to train employees well and build systems that will help the business run like a well-oiled machine. But the reward is that in a year or two if things go well and you implemented systems successfully, you'll be able to leave the business in the hands of the employees and managers you cultivated during the intense start-up phase. Hello 4-month (or longer) vacation!
The main point here is to include life planning in your business plan. It's crucial to take the time early on to really examine your vision of your ideal lifestyle, and develop your business so that it fits into that vision. If you're aiming to build an international empire and willing to give your business your all for at least a few years, great! But if you're starting a business in order to get more balance, control, and enjoyment from your life, then you'll need to consciously build a business that supports that.
Is your business idea a good one?
To put it very, very mildly, some business ideas are better than others. As a consultant and teacher I have heard some doozies! Some ideas are truly confounding -- but the good news is that the problem can always be traced back to issues in defining the market.
You've undoubtedly heard all sorts of advice and guidance about "the market." As in, "Know your market." Or, "Target a profitable market." Or, "Make sure there's a market for your business." But what exactly is "the market"? A lot of folks use the term as shorthand for your customer base -- but they're leaving out some important elements.
As I tell my clients and students, your market includes three key components: customers, competition and industry. I actually encourage people to visualize a market like a farmer's market or flea market. To "know that market" means more than knowing who's shopping there, right? You also need to know about the other vendors, and about the general background of the products being sold, like knowing price ranges for collectibles at a flea market or knowing which organic produce sells best at the farmer's market.
So, when developing a business idea, think about these elements:
What customers will you target? What are their buying habits -- for example, do they prefer to shop online or in local retail stores? Are there enough of them and do they spend enough to support your idea?
What competitors will you face? How do their products or services differ from yours? Are they targeting the same customers as you?
What's going on in your industry? Are there trends that your competition isn't taking advantage of that you can?
Be brutally honest when evaluating your business along these lines. If you don't believe there are enough customers to support you, there probably aren't. If there's a ton of strong competition, success may be very difficult -- or at least very expensive -- to achieve. If the industry is constantly changing (as with technology industries), you may find it difficult to keep pace.
Bottom line: There's no substitute for evaluating your business idea by solidly assessing these aspects of its market. And besides careful market analysis, be sure to put conscious thought into the life you want to build by starting a business. By addressing both, you'll vastly boost the chances of finding success on your own terms.
© 2010 Peri H. Pakroo J.D., author of The Women's Small Business Start-Up Kit: A Step-by-Step Legal Guide
Author Bio
Peri Pakroo is a business and communications consultant, specializing in legal and start-up issues for businesses and nonprofits. She has started, participated in, and consulted with start-up businesses for 20 years. She is the author of The Women's Small Business Start-Up Kit (Nolo) and top-selling business books. Her blog is at www.peripakroo.com.
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