Sunday, October 12, 2008

How Not To Market Your Book

It seems there is a new trend in marketing books. Several agents have reported that writers are including bids for sympathy along with their synopsis.

"I want to donate part of the proceeds from this book to charity." (translation: See how charitable I am. Can the publishing house donate the money from their proceeds?) If the author truly were intending to donate their advance and royalties wouldn’t they simply do so after the book sells and the money starts rolling in?


Or. "I started writing this novel before my mother (dad, brother, aunt, neighbor) died and she/he loved it. Will you buy it? I will be dedicating my book to him/her." (translation: Obviously my deceased relative knows more about publishing and audiences than either of us. So we owe it to them and their memory. I’m just saying.) Even if this is a true statement, publishing, is business. And as writers we should conduct ourselves as professionals.

And. "For years, I’ve been told I’m could be the next Clancy, Roberts, Rowlings and that I should write a book. I have. Here it is. I will be retiring at the end of next month. The money will come in handy." (translation: the money will come in handy, now.) Authors became mega sellers because they have fresh ideas, a unique style, great story lines, and a following. "Writing like" Clancy, Roberts, Rowlings indicates your are a "poor imitation."

Unfortunately, unless you are a mega seller, you’ll have a bit more writing to do once that novel is finished. First books are sold with a proposal package which includes a synopsis, outline, chapter samples and a cover letter.

Wednesday, October 8, 2008

A Solid Truth

Steve Berry, the author of The Charlemagne Pursuit, the fourth novel to feature Cotton Malone, an ex-Justice Department agent. (during an interview with Allen Appel)

Allen: You’ve said it took seven years and 85 rejections before your first book found a home. What advice do you have to other authors who find themselves in a similar position?

Steve: It’s a tired old cliché, but it’s also a solid truth—never, ever give up. Somebody’s name is going to be on the cover of a book—it might as well be yours .

Publishers Weekly, 10/6/2008

Monday, October 6, 2008

from Forbes

Forbes Magazine

Write big books, earn big bucks. Forbes magazine featured its annual "The World's Best Paid Authors" list of 10 bestselling writers who "pulled in a combined $563 million between June 1, 2007, and June 1, 2008, thanks to hefty advances, impressive sales and silver screen adaptations."

This years Forbes list includes:

  1. J.K. Rowlings ($300 million)
  2. James Patterson ($50 million)
  3. Stephen King ($45 million)
  4. Tom Clancy ($35 million)
  5. Danielle Steel ($30 million)
  6. John Grisham (tied $25 million)
  7. Dean Koontz (tied $25 million)
  8. Ken Follet ($20 million)
  9. Janet Evanovich ($17 million)
  10. Nicholas Sparks ($16 million)

in Media res

Openings are important, they invite the reader into the story and keep them reading. Janet, a successful literary agent explains. "I ask the question: does this work pull me into a fictional dream? If it does, then I’ll keep reading, wanting more, if not I put the book down. If it doesn’t work on the first page, why would it work on the second page and so on?"


As writers it is our job is to hook the reader immediately. Yet for many authors the opening can be one of the hardest parts of the book to write. There is a lot of advice out there … "begin with a character" … "don’t open with a dream sequence" … "set the scene" … "don’t mention the weather" … "tell a joke’ … "don’t tell a joke" … "set the tone" … "set the mood" ….


"A good opening," according to writing consultant Scott Edelstein, "should fit naturally with the rest of the piece. It should give your reader a sense (either overt or subliminal) of what is to come in the way of tone, mood, and events. It should not mislead your reader, intentionally or unintentionally."


Today, most genre editors (and many agents) demand that their writers jump into the story with both feet …or in medias res (Latin for "into the middle of things"). Murder mysteries that open with the main character tripping over a dead body open in medias res. Martin Scorsese’s movie Goodfellas starts in the middle of the story (in medias res), while Francis Ford Coppola‘s Godfather does not.


The advice I most often give in my novel writing class is "begin as close to the end as possible." Consider a movie about a kidnapping. Randsom, the 1996 movie starring Mel Gibson as Tom Mullen and Rene Russo as his wife Kate opens with the Mullen’s attending a science fair in Central Park with their young son Sean. Within minutes the family becomes separated and Sean is kidnapped. A parents’ worst nightmare becomes reality. The viewer is hooked.


Later, during the police investigation the audience learns the background story. Bit by bit past events emerge to disclose possible motives and potential suspects. The plot line is designed to keep the story moving forward, the tension building toward the climax and finally the end.


The good news is that the opening doesn’t have to written first. Finish the first draft then during rewrites ask yourself does this opening grab the reader? Does it generate excitement? Does it make sense? Will the opening make the sale?

Write Your Life Story

A number of years ago, I was asked by the then Director of Community Services at HCC Kay Ramage, to create a "memoir class" for their Spring Senior’s Week (senior citizens that is). And so the first Write Your Life Story class was assembled. Those early morning classes were full of eager storytellers. Bittersweet tales about first romances and current loves were shared. Growing up in a steel town was described. We heard descriptions of going to war and coming home. Stories about sisters and brothers, children, grandchildren and beloved parents were remembered. Descriptions of living in distant a distant city or a foreign country. Or growing up on a farm. Accounts of happiness and hardships. Prosperity and poverty. Wonderful memories and not so wonderful times. As stories were exchanged I could see heads nodding in agreement. Stories may differ but feelings are universal. I’ve never forgotten the students or their stories.

Everyone has a story. The next memoir class begins Friday, October 24th (10/24-12/12) at 9:00 a.m. - noon. Fallston Hall, Room 103. Write Your Life Story Course number 45606. Hope to see you there!


The Longest Trip Home, A Memoir


The fans of Marley & Me will be glad to know that John Grogan’s new memoir THE LONGEST TRIP HOME will be released at the end of this month.


This is an engaging, often hilarious, and always tender memoir of growing up in a strict Catholic household where one’s faith in the Magisterium was a given; after all who could possibly question the Chruch? A comfortable life for the four children, a mother "physically incapable of receiving Holy Communion without bursting into tears, a "can-do" father and a home, three doors from Our Lady of Refuge, in Harbor Hills Michigan where a single bushy marijuana plant thrived in the backyard vegetable garden. Author John Grogan begins his story with an unexpected phone call from his eighty-six year old father. His father’s news is coupled with a request, a request that his son isn’t sure he can grant. Underneath however, this is a book about coming to terms with conflicting choices, and what to do when a family begins to drift apart. This is a story that will resonate with its many readers. In the end, however, THE LONGEST TRIP HOME is a journey towards reconciliation. It will make you laugh and it will make you cry, but mostly it will make you want to reach out to those "you love the most…." Like any successful memoir this beautifully told book will be an inspiration for those who have their own story to tell. Most readers will see something of themselves in the pages of John Grogan’s newest offering. I know I did.








Wednesday, October 1, 2008

Dialogue, To Give or Get Information


The idea behind "Dialogue" is my desire to stay in touch with former students, clients, and other writers. Being part of a writing community has always been important to me. I've encouraged class members to join or create a writers group for support. Some have stayed in touch, some haven't. Perhaps this blog will become part of the journey for all of us. "Dialogue," a place to offer support, suggestions, share news, and ask questions. A place to talk about new books, and old ones. "Dialogue," a place to give and get information. Think fiction "dialogue is vital to the story, it delivers information and reveals character." "Dialogue" gives life to the work.